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Privacy Policy

Updated: 12th January 2020

We are committed to safeguarding your privacy. This Privacy Policy describes how your Personal Information is collected, used, and shared when you visit or make a purchase from (“the Site”), and other places we operate that reference this policy.


Device Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, we collect information about the individual web pages or products that you view on the Site, what websites or search terms referred you to the Site and information about how you interact with the Site.

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies, and how to disable cookies, visit

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Order Information
When you make a purchase or attempt to purchase through the Site, we collect information from you, including your name, billing address, shipping address, payment information (including credit card information, and other payment information as supplied to complete the order), email address, and phone number. We refer to this information as Order Information.

Supplied Information
Information that you provide to us to register with us, including information that you provide to subscribe to Site services, email notifications and newsletters or other requested information (e.g. downloadable content). Any additional information you choose to send to us is Supplied Information with respect to this policy.

Importantly, if you disclose to us the Personal Information of another person, you must obtain that person’s consent to both the disclosure and the processing of that Personal Information in accordance with the terms of this policy.

When we talk about “Personal Information” in this Privacy Policy, we are talking about a) Device Information, b) Order Information and c) Supplied information.


We use the Order Information that we collect to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmation). Additionally, we use this Order Information to:
communicate with you; screen our orders for potential risk or fraud; and
when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address). More more generally it is used to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site), and to assess the success of our marketing and advertising campaigns.

Supplied Information submitted to us via the Site is used for the purposes specified in this policy, or as stated in relevant parts of the Site at the point of collection.

We may use your Personal Information to:

– administer the Site;
– improve your browsing experience by personalising the Site;
– enable your use of the services available on the Site;
– send you goods purchased via the Site, and supply to you services purchased via the Site;
– send statements and invoices to you, and collect payments from you;
– send you general (non-marketing) commercial communications;
– send you email notifications which you have specifically requested;
– send you our newsletter, and other marketing communications, relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you. (We will only do this if we’ve obtained permission from you to do so, and you may withdraw this permission easily at any time by contacting us);
– provide third parties with statistical information about our users;
– deal with enquiries and complaints made by or about you relating to the Site;
– keep the Site secure and prevent fraud;
– verify compliance with the terms and conditions governing the use of the Site.


We share your Personal Information with selected third parties to help us, as described above. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: You may opt-out of Google Analytics here:

We may use some of your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt-out of targeted advertising for the following advertiser networks here:


Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at

We may disclose your Personal Information to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to protect our rights otherwise.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


You may request us to provide you with any Personal Information we hold about you. Provision of such information will be subject to:

The supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport/drivers licence certified by a solicitor or bank, plus an original copy of a utility bill showing your current address).

We may withhold such Personal Information to the extent permitted by law.

You may instruct us not to process your Personal Information for marketing purposes, by sending an email to us. In practice, you will usually expressly agree in advance to our use of your Personal Information for marketing purposes, and we will provide you with an opportunity to opt-out of the use of your Personal Information for marketing purposes.

If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred, and processed, outside of Europe in line with our operational practices.


Information collected may be stored, processed in, and transferred between any of the countries in which we operate to enable us to use the information per this policy.

This Site operates from the state of Victoria, Australia – however, makes extensive use of technology services not located in the same country. Information that you provide may be transferred to countries which do not have data protection laws equivalent to those in your country of residence, or within Australia.

Also, Personal Information that you submit with the express intent for publication on the Site will be published on the Internet and may be available, via the Internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of Personal Information.


We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your Personal Information.

We will store all the Personal Information you provide on secured services and sensitive electronic transactions entered via the Site will be protected by encryption technology. We take significant measures to secure your information, though we cannot guarantee the security of data sent over, or stored on, the Internet.

You are responsible for keeping your password (and other login details) confidential. We will not ask you for your password (except when you log in to the Site).

Please let us know if the Personal Information which we hold about you needs to be corrected or updated.


We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. You should check this page to ensure you are happy with the current policy.

We may also notify you of changes to our policy by email where there are significant changes to the policy.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected] or by mail using the details provided below:

Hound Lane Pty Ltd
Attn: Privacy Officer
PO Box 810
North Melbourne Victoria 3051